November 2014
Intermediate to advanced
240 pages
4h 42m
English
Content preview from Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 1
Influencers: Who They Are and Why You Need Them
CASE STUDY: PABST BLUE RIBBON
Pabst Blue Ribbon (PBR) was dead.
It was 2001, and the iconic American brew was on track to sell fewer than a million barrels of beer in the United States for the year, capping 23 straight years of declining sales.1 To put that in perspective, PBR had regularly sold more than 20 million barrels a year to U.S. consumers in the 1970s.2 But by 2001, the brand had sunk so low that there was little to no hope of resuscitation.
It was around then that my team and I got the call to help bring it back. But there was a catch: there would be no advertising and no traditional ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.