December 2009
Intermediate to advanced
288 pages
27h 50m
English
Content preview from Form, Fit, Fashion
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Job:08-13902 Title:RP-From Fit & Fashion
#175 Dtp:59 Page:198
(Ray)
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Job:08-13902 Title:RP-From Fit & Fashion
#175 Dtp:59 Page:198
Job:08-13902 Title:RP-From Fit & Fashion
#175 Dtp:59 Page:199
(Ray)
198-203_13902.indd 199 8/9/09 10:42:10 AM
19
Text
198 FORM, FIT, AND FASHION
Chapter 19: Branding
The most common mistake regarding brands is to think that the company
name and logo are the brand. They are not. The brand is what the designer
or company stands for. Designers that consistently follow through on every
endeavor with integrity are building a brand: Anything associated with their de-
sign work should ring tr ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.