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Job:08-13902 Title:RP-From Fit & Fashion
#175 Dtp:59 Page:208
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Job:08-13902 Title:RP-From Fit & Fashion
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208 FORM, FIT, AND FASHION
Guerilla Marketing
Part of the marketing mix for any brand is about taking it to the street. This marketing ap-
proach has its roots in skywriting and blimps. Today the more outrageous and unexpected the
better: floor graphics, logo or video projections on public buildings, moving picture ads in train
tunnels, even eye-level and ur ...