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Franchising: Pathway to Wealth Creation
book

Franchising: Pathway to Wealth Creation

by Stephen Spinelli, Robert M. Rosenberg, Sue Birley
August 2003
Intermediate to advanced
256 pages
6h 56m
English
Pearson
Content preview from Franchising: Pathway to Wealth Creation

Praise for Franchising: Pathway to Wealth Creating

 

“It’s hard to believe that all the key ingredients about franchising can be packed into one book, but that’s what Steve Spinelli, Sue Birley and Bob Rosenberg have done with Franchising: Pathway to Wealth Creation. From the idea stage to the sophisticated world of IPOs, it’s all carefully laid out in fine detail. This is an essential collection of valuable information that is long overdue.”

 
 --Don DeBolt, President, International Franchise Association
 

“A lot of books talk about getting rich. This book takes an analytical approach to wealth creation. It uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. There’s no buying a job here. Spinelli, ...

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Publisher Resources

ISBN: 0130097179Purchase book