August 2003
Intermediate to advanced
256 pages
6h 56m
English
“It’s hard to believe that all the key ingredients about franchising can be packed into one book, but that’s what Steve Spinelli, Sue Birley and Bob Rosenberg have done with Franchising: Pathway to Wealth Creation. From the idea stage to the sophisticated world of IPOs, it’s all carefully laid out in fine detail. This is an essential collection of valuable information that is long overdue.” | ||
| --Don DeBolt, President, International Franchise Association | ||
“A lot of books talk about getting rich. This book takes an analytical approach to wealth creation. It uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. There’s no buying a job here. Spinelli, ... |
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