Free-to-Play: Making Money From Games You Give Away

4. Analytics: Understanding and Serving Your Players

Analytics is the collecting and understanding of data generated by your players’ actions that allows you to use a scientific theory to constantly test, understand and improve your game. This chapter gives you the knowledge to make analytics work and includes how to collect, process, interpret and use data to understand your players.

Analytics have reached prevalence because always-connected platforms facilitate the transmission of live data constantly during play. Yet this connectivity has a second advantage: You can continue to update and modify your game. Together these elements let you better attend to your players. If you make the game better for your players, your KPIs (Key Performance ...