June 2013
Beginner
216 pages
3h 13m
English
Content preview from Free-to-Play: Making Money From Games You Give AwayBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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5. Marketing: Reaching Players
Marketing can be a dirty word among the bleeding-heart game makers of the world. It is often misunderstood as being sinister. Yet marketing is nothing more than the process of reaching out to potential players and telling them why your game is worth their time and money. Without marketing your game has no players. The public will not care about your game until people have been exposed to something that makes them see value in it.
Therefore, you must show them a value proposition—something that presents to them what they will get from your game: the pride of growing vegetables, the thrill of slaying dragons or the tactical buzz of matching gems. How such value is presented and how it is put in front of players is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.