June 2013
Beginner
216 pages
3h 13m
English
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Index
A
AB Testing
examples, 121
extending to marketing, 121
IAPs (in-app purchases), 166
icons, 165
multivariate testing, 122
as MVP (Minimum Viable Product), 121
names, 165
usefulness of, 121
achievers
player motivation, 53
acronyms
ARPDAU (Average Revenue Per Daily Active User), 15–16
ARPMAU (Average Revenue Per Monthly Active User), 15–16
ARPPU (Average Revenue Per Paying User), 14, 21
ARPU (Average Revenue Per User), 14, 21
CPA (Cost Per Acquisition), 16, 24
DAU (Daily Active Users), 14
LTV (Lifetime Value), 16
MAU (Monthly Active Users), 14
action
Bejeweled Blitz, 38
FarmVille, 34
advertising. See also product placement
affiliate linking, 102
alternative benefits of, 103
banner ads, 98
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.