Foreword
‘If you are looking to understand how a good idea can become a
profitable business then this book will help you get off to a great start.’
Every successful entrepreneur takes a different path to market. Some
license their innovations to others to sell. Some sell their products to
distributors. Still others work to develop a rst-person relationship with
the customers they serve. There is no one path to market for new ideas
because there is no one denition of success. That means, to be successful,
you must build your own path . . . and the best way to do that is seeing the
roads others have taken.
Celia R. F. Gates has written a book that takes a reader along her path from
initial insight to successful distribution