From Brainwave to Business

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How to plan your business

1. The executive summary

This is your elevator pitch – a short, punchy and captivating paragraph

that summarises what it is you plan to do and how you intend to achieve

this. In reality, this is the most important paragraph of the whole plan.

You need to stimulate the reader’s interests and create a compelling desire

to know more about you and your business. Failure to capture their

attention at this stage could mean that the rest of the plan goes unread,

so take the time to word this short paragraph properly.

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Promotional strategy

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Channels of distribution

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Summary of sales forecasts

Operational plan ...