November 2010
Beginner
192 pages
5h 36m
English
Content preview from From Brainwave to Business
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169Index
networking 120–1
new ideas, generation of 6–15
action, taking 12–15
brainstorming 11–12, 14, 22–3, 28, 94
problems, looking for 8–11
solutions to problems 8–9
stimulation 7
Newton, Isaac 7–8
novelty 43, 44
offers and promotions 117
online presence 119, 121–2, 123
operational plans 67
optimising see testing, measuring and
optimising
organisation and management 69
originality 3, 20–1, 39, 42
Orkut 122
overheads 61
ownership of intellectual property 49, 82,
135–6
packaging 98, 137–8
Pareto (80:20) principle 133
PAS (Problem, Agitate and Solve) 110–11
patents
agents or attorneys, use of 10, 42, 46
applications 42
duration of protection 43
enforcement ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.