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From Demo to Delivery by Russ Hepworth-Sawyer

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Chapter 10

Music Distribution and Retail

Amy Macy

In This Chapter

■   Introduction

■   The Big 4 and More

■   Vertical Integration

■   Music Supply to Retailers

■   Role of Distribution

□   Conglomerate Distribution Company Structure as It Relates to National Retail Accounts

■   National Structure

■   Timeline

■   One Sheet—The Solicitation Page

■   Digital Distribution

□   Digital Revenues

□   Future Trends

■   Distribution Value

■   The Music Retail Environment

□   Marketing and the Music Retail Environment

□   NARM

□   Retail Considerations

•   #1P—Product

•   #2P—Promotion

•   #3P—Pricing

•   #4P—Place

■   Glossary

■   References

■   Further Reading

FIGURE 10.1Direct contact concept.

INTRODUCTION

Music distributors are a vital conduit in ...

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