August 2009
Beginner
308 pages
6h 50m
English
Content preview from Fundamentals of Enterprise Risk ManagementBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 11PRODUCT LAUNCH APPLICATION
RISK QUOTE: You got to be careful if you don’t know where you’re going, because you might not get there.
—YOGI BERRA, BASEBALL PLAYER
RISK QUOTE: I could tell that my parents hated me. My bath toys were a toaster and a radio.
—RODNEY DANGERFIELD, COMEDIAN
Establishing a hierarchical ERM system gives us a tool to address projects using the same philosophy as we would with a key initiative. The visual risk cluster tool of Riskonnect™ shows us that ERM is quite flexible. To demonstrate such capability, in this chapter we apply ERM to a product launch evaluation. The discussion builds on a December 2007 Harvard Business Review article titled “Managing Risk and Reward in an Innovation Portfolio.”
The launch of ...
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