11 Understanding Individual Behavior

A photo shows a person holding up a board with the words, A good manager treats all employees the same.

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Learning Outcomes

  1. 11-1 Identify the focus and goals of organizational behavior (OB).

  2. 11-2 Explain the role that attitudes play in job performance.

  3. 11-3 Describe different personality theories.

  4. 11-4 Describe perception and the factors that influence it.

  5. 11-5 Discuss learning theories and their relevance in shaping behavior.

  6. 11-6 Discuss contemporary issues in OB.

Management Myth

One thing you’ve probably realized over the years is how differently you and your friends interact with and react to life’s situations. Some friends are laid-back; others are more anxious. Some are good ...

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