February 2005
Beginner to intermediate
540 pages
14h 9m
English
Content preview from Fuzzy Modeling and Genetic Algorithms for Data Mining and Exploration
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gender), purchasing associated with discounted products, and so on. The
important aspect of such an approach to customer segmentation and cross
marketing is the fact that the rules are deduced from (discovered in) the
underlying transaction data. As purchasing habits, new web structures,
new product lines, and other internal and external market pressures arise,
the system will automatically discover a new set of rules.
1.9 Review
Data exploration and modeling are critical components of operational,
tactical, and strategic planning. However, in this age of distributed com-
puting, data, and knowledge, building models solely from subject matter
experts and a conceptual understanding of the problem is a long, pro-
tracted, and error-prone
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