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Gana la resiliencia
book

Gana la resiliencia

by Rubén Turienzo, Pau Sala
May 2011
Intermediate to advanced
288 pages
5h
Spanish
Editorial Almuzara
Content preview from Gana la resiliencia
  La comunicación
 
 

1. Esquema básico

Podemos estudiar la comunicación de acuerdo a dos perspectivas:

a) Por una parte, su aspecto formal, reductible a un esquema cibernético. Bajo esta óptica se reduce la comunicación a una transferencia de información cuantificable. El emisor, de acuerdo con el objetivo que quiere alcanzar, elabora un mensaje que tiende a impresionar o afectar a otro; el mensaje avanza dentro del canal y es recibido por el receptor.

Image

Pero semejante óptica formal se manifiesta peligrosamente ingenua, pues es incapaz de explicar las interpretaciones erróneas, las incomprensiones paradójicas, los contrasentidos o los ...

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Publisher Resources

ISBN: 9788483565889Publisher Website