Book description
The future of AI is here.
The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted?
Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.
Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Table of contents
- Series Page
- Title Page
- Copyright
- Contents
- 1. Generative AI Will Change Your Business. Here’s How to Adapt
- 2. How Network Effects Make AI Smarter
- 3. A Framework for Picking the Right Generative AI Project
- 4. How Generative AI Could Disrupt Creative Work
- 5. How Generative AI Can Augment Human Creativity
- 6. How Generative AI Will Change Sales
- 7. Generative AI Has an Intellectual Property Problem
- 8. AI Prompt Engineering Isn’t the Future
- 9. Eight Questions About Using AI Responsibly, Answered
- 10. Managing the Risks of Generative AI
- 11. The AI Hype Cycle Is Distracting Companies
- About the Contributors
- Index
Product information
- Title: Generative AI: The Insights You Need from Harvard Business Review
- Author(s):
- Release date: January 2024
- Publisher(s): Harvard Business Review Press
- ISBN: 9781647826406
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