Generative AI: The Insights You Need from Harvard Business Review

3 A FRAMEWORK FOR PICKING THE RIGHT GENERATIVE AI PROJECT

by Marc Zao-Sanders and Marc Ramos

There has been a huge amount of hype and speculation about the implications of large language models (LLMs) such as OpenAI’s ChatGPT, Google’s Bard, Anthropic’s Claude, Meta’s LLaMA, and GPT-4. ChatGPT, in particular, reached 100 million users in two months, making it the fastest-growing consumer application of all time.

It isn’t clear yet just what kind of impact LLMs will have, and opinions vary hugely. Many experts argue that LLMs will have little impact at all (early academic research suggests that the capability of LLMs is restricted to formal linguistic competence) or that even a near-infinite volume of text-based training data is still severely ...