January 2024
Intermediate to advanced
192 pages
2h 27m
English
book
Generative AI: The Insights You Need from Harvard Business Review
by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha
Content preview from Generative AI: The Insights You Need from Harvard Business Review
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8 AI PROMPT ENGINEERING ISN’T THE FUTURE
by Oguz A. Acar
Prompt engineering has taken the generative AI world by storm. The job, which entails optimizing textual input to effectively communicate with large language models, has been hailed by the World Economic Forum as the number one “job of the future,” while OpenAI CEO Sam Altman characterized it as an “amazingly high-leveraged skill.” Social media brims with a new wave of influencers showcasing “magic prompts” and pledging amazing outcomes.
However, despite the buzz surrounding it, the prominence of prompt engineering may be fleeting for several reasons. First, future generations of AI systems will get more intuitive and adept at understanding natural language, reducing the need for ...
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