THE CUNNINGLY CLEVER CREATIVITY TOOLKIT
‘To the man who only has a hammer in his toolkit, every problem looks like a nail.’
Abraham Maslow (Genius psychologist)
ANALOGY
If you are looking for a new idea to help you improve your business’s products, services or performance, you might want to use the analogy technique. Simply take your mind on a journey to a parallel world – like Ancient Rome or the Starship Enterprise – and apply back fresh insights to your unique situation.
For example, ‘nature’ has often been used to help people solve problems creatively. That is why we have the London Underground (inspired by the shipworm), angle-poised lamps (inspired by the movements of the human arm), and the ring-pull on a Coke can (inspired by peeling ...
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