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Genius! by James Bannerman

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IDEAS INTO ACTION

‘If you have built your castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.’

Henry David Thoreau

OK, now you’ve had a chance to explore 26 different mindtools for helping you to generate new business ideas and hopefully you’ve come up with a long list of possibilities. What next?

Here’s an easy 4-step plan to help you select and refine them.

THE 4 C’s

  • Choose
  • Check
  • Cycle
  • Climb

1 CHOOSE

Take a good look at your super-duper list of ideas, and then choose one you’re keen to develop. That’s right, not 10 or 20, just 1 for now because you can always come back later to choose more, if need be.

As you do so, however, please base your decision on what the company Synectics ...

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