Chapter 2. How Do I Improve the Look of Text and Links?

When designing a website, your first thoughts are usually of images, color scheme, and other decorative elements. The text content probably comes low down on your list of priorities. After all, getting many clients to provide the actual text is like squeezing blood from a stone. Yet, in the vast majority of sites, text is usually the most important element. Visitors are in search of information, and that information is more often than not presented as text.

So, presenting text in a visually pleasing manner is an important part of your design. Not only should the text look good, it must be easy to read—the font needs to be large enough, but not too large, and the text shouldn't look too dense ...

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