Skip to Content
Give Your Speech, Change the World: How To Move Your Audience to Action
book

Give Your Speech, Change the World: How To Move Your Audience to Action

by Nick Morgan
February 2005
Intermediate to advanced
240 pages
4h 46m
English
Harvard Business Review Press
Content preview from Give Your Speech, Change the World: How To Move Your Audience to Action
CHAPTER 5
Pick the Level of Need

YOU NEED TO DECIDE WHERE TO locate the topic of your presentation on the relative scale of needs we all possess. How important is your speech to its audience? This exercise will help you further shape the content by determining the kinds of examples you use, the claims you make, and the stories you tell.

In the 1960s, humanistic psychologist Abraham Maslow developed a hierarchy of needs that has stood the test of time very well. Maslow described a pyramid with physiological needs at the bottom, followed by safety, social needs like love and belonging, ego needs like esteem, and self-actualization.

His basic point was that we satisfy those needs in order from lowest to highest. In other words, if we’re lacking ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

What Successful Brick-and-Mortar Retailers Get Right

What Successful Brick-and-Mortar Retailers Get Right

Rob Angell
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9781625276292