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Global Business Strategy, 2nd Edition
book

Global Business Strategy, 2nd Edition

by Dr. Cornelis A. de Kluyver, Dr. John A. Pearce II
May 2021
Intermediate to advanced
286 pages
7h 10m
English
Business Expert Press

Overview

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
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Publisher Resources

ISBN: 9781637420430