Global Business Strategy, 2nd Edition

CHAPTER 1

The Globalization of Markets and Competition

Introduction

This first chapter considers the economic, political, technological, and cultural dimensions that have propelled globalization, as well as factors that are checking its progress. Second, we discuss the shift of the center of gravity of global competition from the West to Asia and consider how global competition is evolving. Third, we deal with industry globalization and assess the growing complexity of the global competitive environment. We conclude the chapter by looking at the benefits and costs of globalization.

Defining Globalization

The integration of national economies into a global economic system has been one of the most important developments of the last century. This ...