May 2021
Intermediate to advanced
286 pages
7h 10m
English
Content preview from Global Business Strategy, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents
Part I The Global Competitive Environment
Chapter 1 The Globalization of Markets and Competition
Chapter 2 The Globalization of Companies and Competitive Advantage
Chapter 3 The Globalization of Opportunity and Risk
Chapter 4 The Globalization of Corporate Social Responsibility
Part II Global Strategy Development
Chapter 5 Assessing a Company’s Resource Base and Capabilities for Going Global
Chapter 6 Global Strategy Formulation
Chapter 7 Target Market Selection and Entry Strategies
Part III Global Strategic Management
Chapter 8 Globalizing the Value Proposition
Chapter 9 Global Positioning and Branding
Chapter 10 Globalizing the Value Creation Infrastructure