Google Power Search

Google Power Search

by Stephan Spencer
Released July 2011
Publisher(s): O'Reilly Media, Inc.
ISBN: 9781449311568

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Book description

Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

  • Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
  • Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
  • Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
  • Acquire advanced Google skills that result in more effective search engine optimization (SEO)

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Table of contents

  1. Introduction
    1. Conventions Used in This Book
    2. Using Code Examples
    3. Safari® Books Online
    4. How to Contact Us
    5. Credits
    6. Content Updates
      1. November 18, 2011
  2. 1. Refining Your Searches
    1. Multiple Words
    2. Case Insensitivity
    3. Superfluous Words
    4. Exact Phrases
    5. Word Order
    6. Singular Versus Plural
    7. Wildcard
    8. Number Range
    9. Punctuation
    10. Accents
    11. Boolean Logic
    12. Stemming
    13. Synonyms
  3. 2. Google Search Operators
    1. filetype:
    2. site:
    3. inurl:
    4. allinurl:
    5. intext:
    6. allintext:
    7. intitle:
    8. allintitle:
    9. inanchor:
    10. allinanchor:
    11. daterange:
    12. related:
    13. info:
    14. link:
    15. cache:
    16. define:
    17. stocks:
    18. {area code}
    19. {street address}
    20. {mathematical expression}
    21. {package tracking ID}, {flight number}, etc.
    22. {time in location}
    23. {weather in location}
    24. {movies in location}
    25. {flights to/from location}
  4. 3. Initial Market Research Using Google
    1. A Search for Market Research in the Food Industry
    2. More Searching
    3. Alternative Date Range and Sorting Method
    4. Finding Documents People Thought Weren’t Public
    5. Key Features of the Google User Interface
      1. I’m Feeling Lucky
      2. Images
      3. Videos
      4. Maps
      5. News
      6. Shopping
      7. Gmail
      8. More
      9. Search Settings (Preferences)
      10. Sign In (Google Accounts)
      11. Voice Search
      12. Change Background Image
      13. Spelling Corrections
      14. Cached
      15. More Results
      16. Quick View and View as HTML
      17. +1
      18. Ads
      19. Tools and Filters
      20. Instant Previews
    6. Other Google Interface Features
      1. Advanced Search
      2. Language Tools
      3. The Snippet
      4. Translate This Page
      5. Preview
      6. Similar Pages
      7. Suggestions
      8. iGoogle
      9. Experimental Features
    7. Teasing Out More, Better Data
  5. 4. Understanding the Breadth and Depth of Google, Inc.
    1. Google Tools and Services
      1. Google Desktop
      2. Google Toolbar
      3. Google Pack
      4. Google Alerts
      5. Google Books
      6. Soople
      7. Google Scholar
      8. Google News
      9. Groups
      10. Google Images
      11. Google Search by Country or Language
      12. YouTube
      13. Google+ (Google Plus)
      14. Google Product Search
      15. Blogger
      16. Google Web History
      17. Google Blog Search
      18. Google Reader
      19. Google Q&A
      20. Google SMS
      21. Google Mobile
      22. Google Talk
      23. Sidewiki
      24. Google Earth
      25. Picasa
      26. Google Patent Search
      27. Google CSE (Custom Search Engine)
      28. Google Trends
      29. Google Insights for Search
      30. Google Trends for Websites
      31. Google Calendar
      32. Google Code Search
      33. Google Mobile App for Smartphones
      34. Google TV
      35. Google Voice
      36. Google Realtime Search
      37. Google Correlate
    2. Applying Google’s Tools
    3. Making Your Desktop More Efficient
  6. 5. Forming a Good Research Strategy
    1. Choosing the Right Tool for the Job
    2. A Market Research Scavenger Hunt
    3. The Path to Google Greatness
  7. 6. The Technical Side of Web Research
    1. SEO for Firefox
    2. Advanced Query String Parameters
    3. Adding Omitted Results
    4. Finding People to Link to You
    5. Reducing the Result Set When Testing For Indexation
    6. Monitoring Incoming Links and Measuring Anchor Text Strength
    7. Checking Image Indexing
  8. About the Author
  9. Colophon
  10. Copyright

Product information

  • Title: Google Power Search
  • Author(s): Stephan Spencer
  • Release date: July 2011
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781449311568