Book description
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.
- Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
- Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
- Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
- Acquire advanced Google skills that result in more effective search engine optimization (SEO)
Publisher resources
Table of contents
- Introduction
- 1. Refining Your Searches
-
2. Google Search Operators
- filetype:
- site:
- inurl:
- allinurl:
- intext:
- allintext:
- intitle:
- allintitle:
- inanchor:
- allinanchor:
- daterange:
- related:
- info:
- link:
- cache:
- define:
- stocks:
- {area code}
- {street address}
- {mathematical expression}
- {package tracking ID}, {flight number}, etc.
- {time in location}
- {weather in location}
- {movies in location}
- {flights to/from location}
- 3. Initial Market Research Using Google
-
4. Understanding the Breadth and Depth of
Google, Inc.
-
Google Tools and Services
- Google Desktop
- Google Toolbar
- Google Pack
- Google Alerts
- Google Books
- Soople
- Google Scholar
- Google News
- Groups
- Google Images
- Google Search by Country or Language
- YouTube
- Google+ (Google Plus)
- Google Product Search
- Blogger
- Google Web History
- Google Blog Search
- Google Reader
- Google Q&A
- Google SMS
- Google Mobile
- Google Talk
- Sidewiki
- Google Earth
- Picasa
- Google Patent Search
- Google CSE (Custom Search Engine)
- Google Trends
- Google Insights for Search
- Google Trends for Websites
- Google Calendar
- Google Code Search
- Google Mobile App for Smartphones
- Google TV
- Google Voice
- Google Realtime Search
- Google Correlate
- Applying Google’s Tools
- Making Your Desktop More Efficient
-
Google Tools and Services
- 5. Forming a Good Research Strategy
- 6. The Technical Side of Web Research
- About the Author
- Colophon
- Copyright
Product information
- Title: Google Power Search
- Author(s):
- Release date: July 2011
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449311568
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