Chapter 5. Forming a Good Research Strategy

According to an IDC (International Data Corporation) report, knowledge workers spend 15–30% of their day searching for information. What’s worse, more than half of their online searches fail.

This book has certainly helped you to increase your odds of search success. The focus of this chapter is to examine how some Google experts—Tasha Bergson-Michelson, Philipp Lenssen, Nancy Blachman, and Tara Calishain—form their successful search strategies.

Tasha Bergson-Michelson is a Search Education Curriculum Fellow ( at Google, Inc.

Philipp Lenssen is author of Google Apps Hacks (O’Reilly 2008) and publishes the Blogoscoped website (

Nancy Blachman is coauthor of How To Do Everything With Google (McGraw Hill 2003) and publishes the Google Guide e-book and website (

Tara Calishain is author of the Web Search Garage (Prentice Hall 2004) and Information Trapping: Real-Time Research on the Web (New Riders Press 2006), coauthor of Google Hacks, 3rd ed. (O’Reilly 2009), and publishes the ResearchBuzz website (

Choosing the Right Tool for the Job

In the interviews throughout this chapter, the above-mentioned experts explain some of their advanced search tactics and strategies.


Since your specialty is search education, Tasha, are there any training resources that you’d particularly recommend to anyone wanting to become ...

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