July 2011
Intermediate to advanced
70 pages
1h 46m
English
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Chapter 4. Understanding the Breadth and Depth of Google, Inc.
Google Tools and Services
Google is all about search, but there is more to search than just websites. Google’s various online properties encompass resources and tools for searching for and through just about anything electronic, both on- and offline.
These resources can be extremely valuable to marketers and should be considered some of the sharper tools in your research arsenal. This chapter contains a list and basic explanation of Google’s tools, along with some useful third-party sites that are Google-powered but not run by Google.
One more thing to note before we get into Google services: Many of them require you to create a Google user account. If you are already signed up for a service like Gmail, then you’ve already got a Google account. However, once you are logged in, all of Google’s services will recognize that—even the ones that don’t require a login, like the plain old web search engine. Your search history and click history within search results are also recorded in your Google account. Also, whether or not you are logged into your Google account, the search engine will remember who you are and tune your search results over time so that they match your patterns and preferences.
Table 4-1. Stephan’s picks: Top recommended Google-related services
|
Google Desktop |
Program installed on your PC that indexes your documents, emails, and visited web pages. Search from your web browser. |
|
Google Toolbar |
Google search ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.