July 2011
Intermediate to advanced
70 pages
1h 46m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6. The Technical Side of Web Research
This last chapter is specifically for search engine optimization (SEO) practitioners and web developers who are looking for an edge when it comes to advanced Google skills. This sort of information changes rapidly due to the perpetual motion of search engine development and the desire for Google engineers to avoid being too helpful to black hat SEOs, so soak it all up and check the next edition of this book for updated tips and tricks.
SEO for Firefox
Before you do anything else, update your Firefox browser to the latest release, then download and install the SEO for Firefox plug-in:
| http://tools.seobook.com/firefox/seo-for-firefox.html |
This plug-in transforms your browser into an outstanding research tool that will help you determine how sites in Google SERPs rank in a variety of relevant search engines and social media sites.
Advanced Query String Parameters
Most of the operators listed above should suffice for most searches. However, if you really need to get extra specific, here’s the hidden stash. All parameters are set using the = operator and assume a base URL of:
| http://www.google.com/search? |
Separate multiple parameters with the ampersand (&) character.
Table 6-1. Google query parameters
|
Query parameter |
Description | |
|
q |
The search query; can also be typed out in long form as “query” | |
|
as_epq |
Matches an exact phrase, same effect as using quotes around words | |
|
as_oq |
Matches at least one term, same effect as the OR operator |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.