
Green IT Strategies: Drivers, Dimensions, and Goals ◾ 55
enjoins these smaller partnering organizations to implement environmentally responsible business
practices and initiatives.
In addition to the impact of collaborating organizations in a business ecosystem, there are
also considerations of superimposition of long-term trends upon short-term markets (Goel et al.,
2011). Such superimpositions bring about major business changes and restructuring of ideas that
are environmentally friendly.
is is particularly true with long-term suppliers who continue to influence the organizations
they supply to, and are, in turn, influenced by them. A busines ...