Grown Up Digital: How the Net Generation is Changing Your World

INDEX

ABCDEs of Marketing, 212–216

Absorption of information, 104–106

Accountability, 266

Activism, 257, 269–288

capabilities available for, 274–276

before the Internet, 273–274

by Net Gen, 277–280

and norms of Net Gen, 284–287

protests, 62, 255–257, 283–284

and world inherited by Net Gen, 272–273

(See also Civic action; Political activity) Adams, Scott, 155

Adelman, Asher, 154

Aftab, Parry, 231–232

Aguilar, Monica, 172

Aliva, Jose, 210

alphaWorks, 267

Anderson, Brad, 158, 178, 180

Anderson, Craig, 298

Anime music videos, 45

Apple, 48, 95, 201

Armstrong, Billie Joe, 283

A Swarm of Angels, 61

Avenir, 137

Ayers, Michael, 287

Azar, Michele, 158

Baby boomers, 7, 11–16

children's influence on spending of, 188

family life of Net Gen vs., 220–224