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grown up digital by Tapscott Don

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6 RETHINKING TALENT AND MANAGEMENT THE NET GENERATION IN THE WORKFORCE

YOUNG RETAILERS MAKE THE "BEST BUY" FOR THEIR FUTURE

In the summer of 2007, Richard M. Schulze, chairman of the consumer electronics retailer Best Buy, assembled his board of directors for a very unusual presentation. The global electronics store had a pressing HR problem: employees earning less than $80,000 weren't buying into the company retirement plan. Only a measly 18 percent of them had a 401(k) plan, a number that could potentially attract unwelcome attention from the Internal Revenue Service. The solution, Schulze explained to his board, might come from the same employees who were shunning retirement saving in favor of the latest music and technology—the company's ...

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