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grown up digital by Tapscott Don

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Part Three Transforming Society

9 OBAMA, SOCIAL NETWORKS, AND CITIZEN ENGAGEMENT THE NET GENERATION AND DEMOCRACY

When 23-year-old Chris Hughes signed on to work for Barack Obama in the winter of 2007, he knew the young senator from Illinois would have to do things differently to win. Obama was the underdog. He had little political experience at the national level and no executive experience. He was the only African American in the race. He was trailing the established front-runner, Senator Hillary Clinton, by a hefty margin. All the pundits said she had it locked up. Clinton was raising immense sums of money and lining up powerful supporters. She had a seasoned team of old-style consultants skilled at manipulating the old media. She was presenting ...

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