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Growth Product Manager's Handbook
book

Growth Product Manager's Handbook

by Eve Chen
January 2024
Intermediate to advanced
292 pages
8h 52m
English
Packt Publishing
Content preview from Growth Product Manager's Handbook

1

Introduction to Growth Product Management

In today’s dynamic and continuously changing business landscape, growth product management has emerged as a critical subject. As a growth product manager (GPM), you will face obstacles that distinguish you from traditional product managers. However, by arming yourself with the necessary knowledge and tactics, you will be able to successfully navigate these stumbling blocks and generate outstanding growth in your company.

Whether you are about to embark on your journey as a GPM or are thinking about upskilling to take your career to the next level as a traditional product manager, this chapter will provide you with valuable insights into the key concepts, principles, necessary skills, and some of the ...

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Publisher Resources

ISBN: 9781837635955