September 2014
Intermediate to advanced
906 pages
39h 10m
German
Content preview from Grundlagen der Sozialpsychologie, 3rd Edition
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Soziale Konformität 613
17.3Soziale Konformität
Konformität ist eine mögliche Reaktionsform auf sozialen Einfluss, der von Personen oder
Gruppen (der „Konformitätsquelle“) auf ein Individuum ausgeübt wird. Insofern ist die The-
matik sozialen Einflusses –die bereits im Kapitel über Kommunikation, dort insbesondere im
Hinblick auf Einstellungsänderungen diskutiert wurde –auch mit normativen Aspekten der
Konformität verbunden. Dies gilt v.a. dann, wenn Einflusstechniken (vgl. hierzu CIALDINI
2002; CIALDINI & TROST 1998) Appelle an soziale Normen darstellen, wie z.B. der Hinweis
auf Gegenseitigkeit, Gerechtigkeit, Verantwortung, das (vorbildliche) Verhalten ...
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