Chapter 25. Y
Yahoo!
Yahoo! was once the brand that defined the web in many people’s minds. It was founded in 1994 by Stanford University graduate students Jerry Yang and David Filo as “Jerry and David’s Guide to the World Wide Web.” It was initially a categorized web directory (really a search engine): really just a collection of links to Jerry and David’s favorite web pages, back when there were fewer than 3,000 web pages in the world. Now there are billions! They soon renamed it Yahoo!, an acronym for “Yet Another Hierarchical Officious Oracle.” Users could request that websites be added to the directory. For many 1990s kids with internet access, exploring its different categories felt like opening our minds to a new world.
Yahoo! was often the first site people would visit on their “web surfing” journey through the “Information Superhighway.” They had a four-year head start on Google, which launched in 1998. Yahoo! was the first to make an all-in-one home page for users that included search, news, weather, and email. It also pioneered the click-based ad revenue model, which would later skyrocket Google to enormous profitability.
From the dawn of the new millennium onward, Yahoo! squandered its early lead. In 2012, it attempted to regain its tech-giant status by hiring Google employee number 20, Marissa Mayer, as its president and CEO. But Mayer failed to reverse Yahoo!’s downfall. Verizon bought the company in 2017. Yahoo! still exists, mainly as a news portal, but it’s ...
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