May 2023
Beginner to intermediate
400 pages
8h 35m
Korean
Content preview from 행동 데이터 분석
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227
CHAPTER 8
실험 설계의 기초
실험 설계의 기초
CHAPTER
8
아주 간단한 실험으로 시작합니다. 성공한 온라인 상점을 따라 에어씨앤씨의 경영진은 예약률
을 높이기 위해 ‘원클릭 예약 버튼’을 만들기로 결정합니다. 실험을 위해 고객을 실험 집단에 한
명씩 할당하겠습니다. 이렇게 실험 집단을 구성하는 것은 가장 간단한 유형의 실험이며 단 몇
분 만에 이와 같은
A
/
B
테스트를 만들고 실행할 수 있는 인터페이스를 제공하는 회사가 많습
니다.
이 장에서 진행할 실험은 기술적인 제약 사항을 고민하지 않아도 될만큼 간단합니다. 다음과
같은 순서로 실험을 진행하겠습니다.
1
실험을 계획합니다.
인과-행동적인 관점에서 실험을 계획하면 실험의 성공에 대한 기준을 명확하게 정의하고 테스트하
는 대상이 무엇인지 그리고 그 대상이 목표 지표에 어떤 영향을 미칠 것으로 예상하는지를 이해할
수 있습니다.
2
이 장에서 사용할 데이터와 패키지를 검토합니다.
그런 다음 무작위 배정을 수행하고 실험에 사용할 표본의 크기를 결정하는 방법을 살펴보겠습니다.
3
실험 결과를 분석합니다.
이 실험은 매우 간단하기 때문에 빠르게 결과를 분석할 수 있습니다.
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.