May 2025
Intermediate to advanced
400 pages
13h 54m
English
book
Handbook of Decision Analysis, 2nd Edition
by Gregory S. Parnell, Terry A. Bresnick, Eric R. Johnson, Steven N. Tani, Eric Specking
Content preview from Handbook of Decision Analysis, 2nd Edition
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7Craft the Decision Objectives and Value Measures
Management by objective works – if you know the objectives. Ninety percent of the time you do not.
—Peter Drucker
Our age is characterized by the perfection of means and the confusion of goals
—A. Einstein
7.1 Introduction
In the previous chapter, we discussed the critical role of the decision analyst in framing the decision. In this chapter we will use the decision frame with several key concepts defined in Chapter 3 to identify the full list of objectives that the decision‐maker(s) (DMs) seek to achieve with the decision. Of course, the identification of a significant new objective can change our frame. In ...
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