Contents
Plan well.
Know your audience and build empathy.
Understand the Audience’s Power
Your idea’s fate is in their hands.
Focus on who matters most.
Present Clearly and Concisely to Senior Executives
Help them make big decisions on a tight schedule.
It’s easier to convince someone you know.
Define How You’ll Change the Audience
What do you want people to believe? How do you want them to behave?
Resonate through empathy.
Develop persuasive content.
Clearly state your point of view—and what’s at stake.
Generate Content to Support the Big Idea
When you’re brainstorming, more is more.
Get HBR Guide to Persuasive Presentations (HBR Guide Series) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
