Section 1

Audience

Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern.”

—Ken Haemer,

Presentation Research Manager, AT&T

Get HBR Guide to Persuasive Presentations (HBR Guide Series) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.