About the Contributors

DEREK VAN BEVER, a senior lecturer at HBS, is the director of the Forum for Growth and Innovation and was a member of the founding executive team of the advisory firm CEB.

JULIAN BIRKINSHAW is a professor of strategy and entrepreneurship at the London Business School.

CHRIS BRAHM is a leader of Bain’s Technology practice in the Americas and a partner in San Francisco.

GREGORY CAIMI is a partner in Bain’s Technology and Organization practices based in San Francisco.

CLAYTON M. CHRISTENSEN is the Kim B. Clark Professor of Business Administration at Harvard Business School.

FRANK VAN DEN DRIEST is a founder of the global marketing strategy consultancy EffectiveBrands (now Millward Brown Vermeer) and the coauthor (with Marc ...

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