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HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads)
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HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads)

by Harvard Business Review
October 2016
Intermediate to advanced
896 pages
20h 32m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads)

The Big Lie of Strategic Planning

by Roger L. Martin

ALL EXECUTIVES KNOW that strategy is important. But almost all also find it scary, because it forces them to confront a future they can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. An executive may well fear that getting those decisions wrong will wreck his or her career.

The natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. That nearly always means spending weeks or even months preparing a comprehensive plan for how the company will invest in existing and new assets and capabilities in order to achieve a target—an increased share ...

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Publisher Resources

ISBN: 9781633692992