October 2019
Intermediate to advanced
224 pages
5h
English
book
HBR's 10 Must Reads 2020
by Harvard Business Review, Michael E. Porter, Nitin Nohria, Katrina Lake, Paul R. Daugherty
Content preview from HBR's 10 Must Reads 2020
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Stitch Fix’s CEO on Selling Personal Style to the Mass Market
by Katrina Lake
AT STITCH FIX OUR BUSINESS MODEL IS SIMPLE: We send you clothing and accessories we think you’ll like; you keep the items you want and send the others back. We leverage data science to deliver personalization at scale, transcending traditional brick-and-mortar and e-commerce retail experiences. Customers enjoy having an expert stylist do the shopping for them and appreciate the convenience and simplicity of the service.
Of course, making something seem simple and convenient to consumers while working profitably and at scale is complex. It’s even more complex in the fashion retail industry, which is crowded, fickle, and rapidly changing. Other apparel retailers attempt ...