April 2020
Intermediate to advanced
192 pages
4h 7m
English
book
HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)
by Harvard Business Review, Tim Brown, Clayton M. Christensen, Indra Nooyi, Vijay Govindarajan
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Contents
by Tim Brown
by Jeanne M. Liedtka
The Right Way to Lead Design Thinking
by Christian Bason and Robert D. Austin
by Tim Brown and Roger L. Martin
by Roger L. Martin
Know Your Customers’ “Jobs to Be Done”
by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Engineering Reverse Innovations
by Amos Winter and Vijay Govindarajan
Strategies for Learning from Failure
by Amy C. Edmondson
How Indra Nooyi Turned Design Thinking into Strategy
An interview with Indra Nooyi by Adi Ignatius
Reclaim Your Creative Confidence
by Tom Kelley and David Kelley