HBR's 10 Must Reads on Creative Teams Collection (7 Books)

Putting Your Company’s Whole Brain to Work

by Dorothy Leonard and Susaan Straus

Note: Details on specific personality assessment instruments have been removed from the article because those instruments have changed since the article was first published.

INNOVATE OR FALL BEHIND: The competitive imperative for virtually all businesses today is that simple. Achieving it is hard, however, because innovation takes place when different ideas, perceptions, and ways of processing and judging information collide. That, in turn, often requires collaboration among various players who see the world in inherently different ways. As a result, the conflict that should take place constructively among ideas all too often ends up taking place unproductively among ...