Contents

Preface

Acknowledgments

Author

Introduction

1The Power of the Culture

The De Facto Culture

The Cost of Bad Behavior

Culture’s Impact on Results

How We Describe Culture

Artifacts and Culture

Diffusion and Culture

Culture Cannot Be Delegated

Values’ Impact on Culture

2Values, Behavior and Corporate Culture

Behaviors Are Observable

Understanding Our Values

Becoming Aware of Our Values

Corporate Values

Our Values Come from Our Experiences

Aligning Individual Values

Focus on Behaviors

Sustainable Cultures of Enterprise Excellence

3Principles and Foundational Truths

Framework for Understanding Principles

The Voice of a Principle

Principles Govern Consequences (Outcomes)

Categories of Principles

Principles Are Timeless

Principles Are Self-Evident ...

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