February 2022
Beginner to intermediate
416 pages
10h 37m
English
Content preview from Hey Whipple, Squeeze This, 6th Edition
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16PECKED TO DEATH BY DUCKS: PRESENTING AND PROTECTING YOUR WORK.
ABOUT 20 PERCENT OF YOUR TIME IN the advertising business will be spent thinking up ideas. Eighty percent will be spent protecting them. And 30 percent doing them over.
A screenwriter was looking out onto the parking lot in front of Universal Studios one day. It occurred to him, said this article, that every one of those cars was parked there by somebody who came to stop him from doing his movie.
The similarity to advertising is chilling. The elevator cables in your client's building will fairly groan hauling up all the people intent on killing your best stuff.
When word gets around the client's offices that the agency is here to present, vice presidents and assistant vice presidents will appear out of the walls and storm the conference room like zombies in Night of the Living Dead, pounding on the door, hungry arms reaching in for the layouts, pleading, “Must kill. Must kill.”
I have been in meetings where, after the last idea was presented, an eager young hatchet man raised his hand and asked his boss, “Can I be the first to say why I don't like it?”
I have been in meetings surrounded by so many vice presidents, I actually heard Custer whisper to me from the grave, “Man, I thought I had it bad. You guys are, like, so dead.”
You will see ideas killed in ways you didn't know things could be killed. You will see them eviscerated by blowhards bearing charts. You will see them garroted by quiet little men bearing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.