Skip to Content
How Clients Buy
book

How Clients Buy

by Tom McMakin, Doug Fletcher
March 2018
Beginner
272 pages
5h 1m
English
Wiley
Audiobook available
Content preview from How Clients Buy

Acknowledgments

We would like to thank our families for their unwavering support during the writing of this book. We owe a sincere debt of gratitude for your understanding during the late nights and long weekends of this project. We also want to thank Rockford and Cold Smoke Coffee in Bozeman, Montana, for letting us hash out our ideas in their warm confines and write in their comfortable chairs for hours on end.

We'd like to individually thank the talented attorneys, consultants, accountants, architects, and finance professionals who shared their business development stories with us during the research of the book. Your insights and wisdom transformed this book from a dry business text into a lively narrative rich with plots and characters: Arthur Chung, Dave Smith, Jimmy Rose, Russell Davis, Cliff Farrah, Peter Bryant, Frans Cornelius, Audrey Cramer, Walt Shill, Nate Bennett, Jack Bannister, Don Scales, Dominic Barton, Michael Hinshaw, Paul Boulanger, Ashish Singh, Jason Wright, Ed Keller, Jane Pierce, Joshua Vesely, Jackie Kruger, Sarah Arnot, Jeff Denneen, Brian Jacobsen, Greg Engel, Dave Bayless, Tony Castellanos, Megan Armstrong, Billy Newsome, Graham Anthony, Chuck McDonald, Kris Klein, Patrick Pitman, Ann Kieffaber, and Chuck Walker.

We're grateful for our agent, Sheree Bykofsky, for seeing a glimmer of potential in our book idea. Without her, this book would never have gotten further than idle talk around a pub table. We'd like to thank the amazing team at John Wiley ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

How Clients Buy

How Clients Buy

Tom McMakin, Doug Fletcher

Publisher Resources

ISBN: 9781119434702Purchase book