July 2014
Beginner
264 pages
5h 43m
English
book
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling
by Ric Willmot
Overview
Effective marketing tactics and strategies for professional service providers
If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more.
Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry
Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder
Shows readers with no marketing background how to boost their businesses
Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms
For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
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