About the Author

Nick Cooney is director of education at Mercy For Animals and founder of The Humane League. He is also the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom. He has lectured extensively across the United States and Europe on how to carry out charity effectively, and his work has been featured in hundreds of media outlets, including TIME magazine, The Wall Street Journal, and National Public Radio.

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